TO DO
Support the ambitions of the new generation
Establish Minuty as the ultimate St Tropez Rosé
Orchestrate the premiumisation of the brand and the move upmarket towards the “Rose et Or” cuvee
OUR WORK
10 years working closely with top journalists: one-to-one business lunches and press visits to the property
Organisation of a stand-out event on a barge, worthy of a glamorous Champagne house, to celebrate 80 years of the Chateau with Riva yacht cruises along the Seine
Advertising campaign in Le Figaro and other target media
Social Media support, digitalisation of events and influencer relations
RESULTS
Within the last 10 years the brand has achieved a leading image at the forefront of Provence wines
Enjoys regular appearances within key publications: Le Point, Marianne, l’Express…
Broadcasted on national television within ‘Des Racines et des Ailes’ program
TO DO
Revive the brand after the BBS Group acquisition
Expand the brand from a key player on the rhum market to a leader in the spirits market: to challenge Absolut rather than Rhum Clément
Seduce the top barmen worldwide
OUR WORK
Organisation and mediatisation of the international Rhumbelion competition with the semi-final in Paris and the final in Martinique
Pro-active press strategy: individually tailored press trips for lifestyle and trade journalists, press events in the most prestigious venues of the capital
Video and photo creation around the hashtag #maketheworldyourisland
Establishing strong relationships with barmen networks around the hashtag #theplacetodrink
RESULTS
Covered systematically in top publications, with articles in Le Monde, L’Express, Le Point, Les Echos Série Limitée, Challenges…
Facebook +20 000 followers in 2 years, Instagram +7 000 followers in 1 year
Development of the brand’s network (barmen, influencers, bloggers etc…)
One of the highest increases in sales (volume and value +> 40%) in the rhum market in France in 2015 and 2016
TO DO
Establish a lesser-known brand in the world of luxury chocolatiers
Remodel from a white paper B2B strategy to a consumer-targeting approach by accompanying the opening of 5 shops in Paris
Seduce a new target audience
REPONSE PAIN VIN COMPANY
Development of an image strategy: brand platform, bus shelter advertising campaigns…
Social media activation on Facebook, Instagram, Pinterest and influencer relations
Creation of brand content, photos, videos
RESULTATS
Substantial coverage (387 pieces in 2016): Elle à Table, Femme Actuelle, Saveurs etc…
TV broadcasts: Télé Matin, La Quotidienne; Radio broadcasts: On va déguster, La table du dimanche
+ 17 700 followers on Facebook since 2013, + 17 900 followers on Instagram since 2015
Instagram account ranked in the top 8 accounts to follow for fans of chocolate on Grazia.fr
TO DO
Coverage: L’Obs, Le Monde, le Parisien
TV broadcasts: France 3, M6; Radio: France Bleu
Constant increase in the last 5 years: number of stations, participants, local actors, and footfall…
OUR WORK
Source chefs and introduce them in the stations: Michel Rotz in Metz, Michel Rostang at the Train Bleu, Jacques Maximin in Nice
Annual event Chefs des Gares:
SNCF Sandwich festival with free reign of the brands (Paul, Kayser, Brioche Dorée) and the chefs (Thierry Marx, Eric Fréchon, Michel Roth, Michel Rostang, Jacques Maximin)
RESULTATS
Retombées : L’Obs, Le monde, le Parisien
Reportages TV : France 3, M6 ; Radio : France Bleu
Augmentation constante depuis 5 ans : nombre de gares, de participants, d’acteurs locaux impliqués, de fréquentation…
TO DO
Support a revolution: the awakening of a sleeping beauty brand
Establish the brand around the figure of its Managing Director Laurent Fortin
Come up with new aspirational ways of communicating a brand with a previously muted image
OUR WORK
Development of an image strategy: brand platform, wine tourism incentives, launch of a biodiversity plan
One-to-one work with journalists, especially during “les primeurs”
Emphasis on long, in depth features
RESULTS
During the first 3 years the price of “primeur wines” rose from 17 to 24€
Major coverage achieved in Le Figaro, Le Journal du Dimanche, Les Echos…
TO DO
Establish a collective brand (Champagnes de Vignerons) in a world dominated by prestigious “Grandes Marques”
Seduce a female-orientated press
Target decision-makers and young professionals
OUR WORK
Annual event in September: tasting in the presence of various wine makers with over 100 journalists and professional wine-tasters in attendance
Launch of a training program in hospitality schools
RESULTS
Secured over 100 journalists for the annual tasting in September
Creation of a new category dedicated to Champagnes de Vignerons in “Champagnes de fin d’année” (end of year Champagnes press issues)
In 4 years, increase from 10 to 40 training courses annually in hospitality schools all over France
TO DO
Join the key producers of fine Burgundy wines at the very top (Jadot, Drouhin, Latour)
Bring the wines the recognition they deserve
Personalise the image of the brand around the figure of Albéric Bichot
OUR WORK
One-to-one press meetings and individual visits to the wine estate for leading wine and gastronomy journalists
Filming of an episode of the culinary program “Les Escapades de Petitrenaud” (France 5) at the vineyard
Emphasis via an online campaign on the role of the brand in the Hospices de Beaune’s charity auctions
RESULTS
3 years of hard work to end the block in the Revue du Vin de France and finally be included in their Guide
Coverage achieved in the targeted wine and lifestyle publications: Figaro, Les Echos Supplément vin, Valeurs Actuelles, En Magnum, Le Monde Supplément vin, Terre de Vins…