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TO DO

Support the ambitions of the new generation

Establish Minuty as the ultimate St Tropez Rosé

Orchestrate the premiumisation of the brand and the move upmarket towards the “Rose et Or” cuvee

OUR WORK

10 years working closely with top journalists: one-to-one business lunches and press visits to the property

Organisation of a stand-out event on a barge, worthy of a glamorous Champagne house, to celebrate 80 years of the Chateau with Riva yacht cruises along the Seine

Advertising campaign in Le Figaro and other target media

Social Media support, digitalisation of events and influencer relations

RESULTS

Within the last 10 years the brand has achieved a leading image at the forefront of Provence wines

Enjoys regular appearances within key publications: Le Point, Marianne, l’Express…

Broadcasted on national television within ‘Des Racines et des Ailes’ program

TO DO

Revive the brand after the BBS Group acquisition

Expand the brand from a key player on the rhum market to a leader in the spirits market: to challenge Absolut rather than Rhum Clément

Seduce the top barmen worldwide

OUR WORK

Organisation and mediatisation of the international Rhumbelion competition with the semi-final in Paris and the final in Martinique

Pro-active press strategy: individually tailored press trips for lifestyle and trade journalists, press events in the most prestigious venues of the capital

Video and photo creation around the hashtag #maketheworldyourisland

Establishing strong relationships with barmen networks around the hashtag #theplacetodrink

RESULTS

Covered systematically in top publications, with articles in Le Monde, L’Express, Le Point, Les Echos Série Limitée, Challenges…

Facebook +20 000 followers in 2 years, Instagram +7 000 followers in 1 year

Development of the brand’s network (barmen, influencers, bloggers etc…)

One of the highest increases in sales (volume and value +> 40%) in the rhum market in France in 2015 and 2016

TO DO

Establish a lesser-known brand in the world of luxury chocolatiers

Remodel from a white paper B2B strategy to a consumer-targeting approach by accompanying the opening of 5 shops in Paris

Seduce a new target audience

REPONSE PAIN VIN COMPANY

Development of an image strategy: brand platform, bus shelter advertising campaigns…

Social media activation on Facebook, Instagram, Pinterest and influencer relations

Creation of brand content, photos, videos

RESULTATS

Substantial coverage (387 pieces in 2016): Elle à Table, Femme Actuelle, Saveurs etc…

TV broadcasts: Télé Matin, La Quotidienne; Radio broadcasts: On va déguster, La table du dimanche

+ 17 700 followers on Facebook since 2013, + 17 900 followers on Instagram since 2015

Instagram account ranked in the top 8 accounts to follow for fans of chocolate on Grazia.fr

TO DO

Coverage: L’Obs, Le Monde, le Parisien

TV broadcasts: France 3, M6; Radio: France Bleu

Constant increase in the last 5 years: number of stations, participants, local actors, and footfall…

OUR WORK

Source chefs and introduce them in the stations: Michel Rotz in Metz, Michel Rostang at the Train Bleu, Jacques Maximin in Nice

Annual event Chefs des Gares:

SNCF Sandwich festival with free reign of the brands (Paul, Kayser, Brioche Dorée) and the chefs (Thierry Marx, Eric Fréchon, Michel Roth, Michel Rostang, Jacques Maximin)

RESULTATS

Retombées : L’Obs, Le monde, le Parisien

Reportages TV : France 3, M6 ; Radio : France Bleu

Augmentation constante depuis 5 ans : nombre de gares, de participants, d’acteurs locaux impliqués, de fréquentation…

TO DO

Support a revolution: the awakening of a sleeping beauty brand

Establish the brand around the figure of its Managing Director Laurent Fortin

Come up with new aspirational ways of communicating a brand with a previously muted image

OUR WORK

Development of an image strategy: brand platform, wine tourism incentives, launch of a biodiversity plan

One-to-one work with journalists, especially during “les primeurs”

Emphasis on long, in depth features

RESULTS

During the first 3 years the price of “primeur wines” rose from 17 to 24€

Major coverage achieved in Le Figaro, Le Journal du Dimanche, Les Echos…

TO DO

Establish a collective brand (Champagnes de Vignerons) in a world dominated by prestigious “Grandes Marques”

Seduce a female-orientated press

Target decision-makers and young professionals

OUR WORK

Annual event in September: tasting in the presence of various wine makers with over 100 journalists and professional wine-tasters in attendance

Launch of a training program in hospitality schools

RESULTS

Secured over 100 journalists for the annual tasting in September

Creation of a new category dedicated to Champagnes de Vignerons in “Champagnes de fin d’année” (end of year Champagnes press issues)

In 4 years, increase from 10 to 40 training courses annually in hospitality schools all over France

TO DO

Join the key producers of fine Burgundy wines at the very top (Jadot, Drouhin, Latour)

Bring the wines the recognition they deserve

Personalise the image of the brand around the figure of Albéric Bichot

OUR WORK

One-to-one press meetings and individual visits to the wine estate for leading wine and gastronomy journalists

Filming of an episode of the culinary program “Les Escapades de Petitrenaud” (France 5) at the vineyard

Emphasis via an online campaign on the role of the brand in the Hospices de Beaune’s charity auctions

RESULTS

3 years of hard work to end the block in the Revue du Vin de France and finally be included in their Guide

Coverage achieved in the targeted wine and lifestyle publications: Figaro, Les Echos Supplément vin, Valeurs Actuelles, En Magnum, Le Monde Supplément vin, Terre de Vins…

  • The Agency
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  • The Agency
  • Our Expertise
  • The Team
  • Our Clients
  • Contact
  • Français
  • English